Why advertise on the radio?
• Americans today have more listening options than ever; yet 93% of all consumers 12 years old and over listen to the radio during the course of a week. No other medium – electronic or otherwise – can claim as many weekly consumers as radio does.
• Radio has the ability to target a specific segment of the consumer market.
• Radio has a multi-venue reach with strong penetration in the home, at work, and in the car.
• Radio is “Theater of the Mind”. Listeners have a strong emotional bond with “their” radio station. They trust the station and – as a result – its advertisers. Newspaper can tell you where to eat, radio can make you hungry!
• Radio reaches consumers on their way to the store.
Make sure to ask us about our online radio opportunities! Our radio station and our radio station's website are perfect complements!
